On this episode of the show, I spoke with Mike Minnix, Principal and Chief Consultant at Good Land Brand/Good Land Ohio.

Good Land is one part sustainability consultancy, one part community shop and event space, and one part janitorial service for large-scale events.

Mike talks about taking a non-traditional path to entrepreneurship, the value of literally doing the dirty work, and the impact your environment can have on your business and creativity.

Mike has built a strong team and a strong business in a lane that others might not have seen by following his passion and focusing on people. This is a great listen, and I think you’ll dig it.