Darrel Greene, aka Jesty Beatz is the founder and production powerhouse behind Declared Major Records, an independent record label based in the Cleveland, Ohio, area.

Darrel is a rapper and vocalist with an extensive recording and touring career under the name Jesty Beatz. More recently, Jesty produces his own songs under the name Holy Mattress Money, where he frequently collaborates with a variety of singers.

Through his label, Darrel produces other artists—some of whom have signed major record label deals and others building their careers under his tutelage.

Another significant aspect of Darrel’s business is sound design, mixing, and music-finishing projects for artists like Jennifer Lopez, Brandy, Big Sean.

Darrel has built a sustainable and fulfilling career in music by developing multiple recurring income streams across music publishing, working on advertisements, and having his music placed on other forms of media such as radio and TV.

Watch this episode to understand better the economics and strategic aspects that contribute to a successful career in music.